Posts Tagged ‘Web Engagement Management’
Thursday, May 24th, 2012 @ 12:30 pm Eastern / 9:30 am Pacific
Today’s successful digital marketers recognize the need to maintain a consistent level of intimacy across all customer exchanges. These principles serve as the basis for the new Web Engagement Management (WEM) paradigm, and the companies that embrace this shift will excel beyond those who continue to focus solely on web pages.”
In May’s episode of the CMS-Connected show we will be taking an in-depth look at the evolution of Web Engagement Management and how it will change the way organizations understand and interact with their customers. Sign up today to whatch the live show!
Kevin Cochrane from Adobe.
Commentary on the latest news from the Web CMS industry from your hosts Scott Liewehr & Tyler Pyburn, and In The Spotlight segment with OpenText, and finally our popular Rapid Fire segment.
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In the movie The Replacements, starring Keanu Reeves and Gene Hackman, the football team brought in a bunch of rag-tag replacements to play ball during a players strike, and eventually they won the big game and the hearts of the fans… and the star quarterback got the girl. Okay, really bad movie… I know. But the similarities between this movie and the inevitable replacement of web engagement management (WEM) over web content management (WCM) are uncanny. For those of you that do not have the time to download and suffer through two-hours of Keanu, EContent Magazine has a report that may help sum it up for you.
You don’t have to look far to find examples. Clickability has a new module called Website Marketing Acceleration (WMA). It’s targeted at B2B marketers, enabling them to focus more on visitor segmentation and targeting. Other vendors such as IBM, Adobe, FatWire (now Oracle), Open Text, Autonomy-Interwoven, Sitecore, Alterian, EPiServer, et al., have also been promoting their WEM capabilities rather than core content management functionality.
Is this good for the customer? Sure, why not. You either evolve or die in the IT industry (or you change your name from FatWire to Oracle, Day to Adobe, everyone else to Open Text). At the end of the day the customer buys more than a WCM or WEM solution… they end up buying an ever-evolving e-business solution.