Posts Tagged ‘web content management’
Recently, I was at a Web Content Management vendor conference in Vegas, chatting over drinks with colleagues about different business strategies. When out of the blue one of my competitors chimed in with a remark about Falcon-Software being a CMS vendor whore. Now, aside from finding that word offensive, I believe there was a little jealous undertone with his backhanded comment.
Regardless, this got me thinking about which strategy is truly the best; for an integration partner to be loyal to one or two CMS vendor partners or like Falcon-Software, have a healthy line up of several CMS platform solution for customers to choose from?
Now, I do understand the value in supporting only one particular vendor and becoming highly proficient in deploying that CMS platform. In fact, in 2002 Falcon-Software started off with only one CMS vendor – Ektron, which fostered a healthy funnel of sales leads between us over the years. In 2006, Ektron selected Falcon-Software as their Partner of the Year amongst their list of 200 partners worldwide. So it would seem the benefits can be very rewarding. Well… let’s peel back that onion shall we!
In 2007, Ektron decided to change their partner model and starting offering integration services, and having all our eggs in one basket all the sudden seemed potentially hazardous to our health. So Falcon-Software quickly countered by adding three new CMS vendor solutions Kentico, Sitecore and Sitefinity to our portfolio and the pros quickly became apparent over any cons. Instead of having leads and RFP opportunities with just one vendor, we now had four vendors feeding the machine. More importantly, we could offer our customers a solution that truly was a best fit for their business needs, budget, infrastructure, etc. So it makes sense to me that being limited in offering only a couple of CMS vendor solution to customers, that objectivity becomes seriously compromised.
Over the years, I’ve managed to acquire an in-depth understanding of the differences and limitations between all the top CMS vendors, limitations that are not generally discussed in their glossy marketing brochures and flashy PowerPoint presentations and in my opinion, the only way to acquire this knowledge and expertise is by having a deep portfolio of successful deployments from many different CMS solutions.
On a side note, in 2012 Ektron went back to their original partner model abandoning their integration services all together.
Currently, Falcon-Software partners with 8-different .NET Web CMS vendors: Ektron, EPiServer, Elcom, Kentico, SharePoint, Sitecore, Sitefinity and our latest addition – DotNetNuke. Our philosophy is that there is no one size fits all CMS platform on the market today that can provide the best solution for everyone’s budget and technical requirements. For example, some customers may require an out-of-box solution that offers a robust e-commerce or social media application, which narrows down the field. Others may require a system that excels in site globalization or one that can seamlessly integrate with a particular ERP or CRM solutions, which certainly narrows the field of players down even further. Let’s also not forget about those customers that have a $200,000 project scope with only a $100,000 budget. Try that budget with Sitecore or SharePoint and you better be prepared for a stripped down gas can of a solution… not a good fit.
Can an integration firm be successful offering just on Web CMS solution? Sure… we did it for 5-years. But having tried both strategies, for us there is a clear and definite advantage to offering our customers a multitude of vendor solutions. The key is being proficient in delivering all the solutions you support so partner certification and ongoing training is vital.
Please Note: The image being used in the blog post is in the spirit of the debate and to help drive home a point and in no way meant to be offensive towards any female readers. I promise to post a follow up with a male character casting a seductive pose to help even things up
With an every increasing number of organizations across North America expanding their clientele base worldwide, Globalization is one of the top trends in the web content management space. Is your organization looking to offer multi-language website capabilities in 2012/13?
Scott Liewehr and Tyer Pyburn will be taking an in-depth look at Globalization in the Web Content Management industry on CMS-Connected with special guests: Allie Kelly at Lionbridge and Tim Walters at Digital Clarity Group.
Make sure to tune in to The CMS-Connected Show (www.cms-connected.com) on July 25th @ 12:30 EST (9:30 Pacific)
First off we hope that this post will encourage some of our readers to chime in on what is a completely open ended topic which can easily break off in many different directions.
Okay, our experiences engaging the web via all manner of mobile devices has been around for years. Thankfully the technology and deployment of the mobile web experience has recently exploded into a truly focused enterprise. Early adopted strategies (let’s start at the first smartphones; I don’t think anyone puts much thought into the flip phone browsing experience) presented featureless static external websites. These sites were managed outside of the main ‘desktop’ website and were generally glorified business cards with some text links and contact info. Gradually, as phones gained both bandwidth and processor speed, we started to see more ‘experience’ based enhancements providing a Mobile Application feel with poppy buttons, functional forms and some deeper content. Still, there were little to no transactions occurring as the game was still to get you through the door, on the phone or submitting simple form data.
Beyond the Two Site Mobile Strategy
This dual site mobile strategy, while the best that the web had to offer at the time, was a management nightmare and a very inefficient deployment model for most site owners. Sites with endless resources could produce a high value mobile solution but this was rare as this mobile web phenomenon was still vastly misunderstood and technologies (mobile devices) still maturing. Sure, the CMS platforms were starting to adopt OOB device detection capabilities and providing interfaces and layouts for the ‘mobile site’, but we were still seeing the use of external domains (w.domain.com) and separation of CMS data creating additional layers of workflow and content creation.
Enter Responsive Design …design … design …design …
Now don’t we sound smart? Well we know now that this is the game changing development framework that we’ve been waiting for. Retire the outdated external domain, consolidate your content development and let the parent website serve up the appropriate layout and content based on a combination of device OS and aspect ratio. The deployment possibilities are only bound by the creative energy of the implementing firm, but in the meantime try resizing your browser window size after loading this site: www.hificentre.com.
So… Mobile Web; will you emerge from the virtual shadows to answer any of these questions?
- Which Web CMS is providing the best OOB Mobile Web experience?
- Which Web CMS is ‘bottling’ their OOB Mobile Web offering?
- Which Web CMS can boast “Can’t Touch This!” with their clearly, industry leading OOB Responsive Design solution?
Free Online Webinar
Date: Wednesday May 23rd 2012
Time: 12pm – 1pm EST (9am PST)
Location: Online (Registration Required)
There are literally dozens of reasons why an organization could stumble and fall while deploying a Web Content Management solution, which could end up being a costly venture or worse… a failed project.
Whether you’re a Marketing Manager, IT Manager, Content Manager or a CMS Consultant, there will always be certain challenges and areas to watch out for that you must avoid or overcome.
That is why on May 23rd Gary Eisenstein, Presdient of Falcon-Software and Josh Anstey, VP of Partner Engagement at Elcom have pooled together over 20-years of combined content management knowledge in uncovering what you need to consider and prepare for during the lifecycle of a Web CMS project.
This FREE 60-minute Webinar will focuse on:
- What should be considered when planning and deploying a Website CMS project.
- How to overcome certain obstacles that will arise during the project.
- Useful tips and workarounds that can be instantly used, whether you are at the starting stage, half way through, nearly complete or already finished your Web CMS project.
If the success of your Web CMS project is vital to you and your stakeholders, then attending this Webinar is a must. Sign up today!
Joining us on CMS-Connected is Tim Walters from Forrester Research, to help us dive into a discussion on where SharePoint WCM aligns in the marketplace from a Web Content Management perspective. What are its strengths, its weaknesses and how does it stack up with the other top WCM .NET solutions?
Also joining us on CMS-Connected is Michael Alden the President and CEO at Axceler to discuss articles and surveys posted by his organization on why companies are not coming to grips with SharePoint governance.
Check out the latest CMS-Connected Show webcast with hosts Scott Liewehr and Tyler Pyburn and special guests Seth Gottlieb and Lisa Welchman.
| What will be discussed during the show:
- How vendors reshaped the definition of WCM in 2011
- Online Customer Engagement… is there an ROI?
- Are the big ECM vendors evolving enough?
- WCM and the role it plays for a Social Enterprise
- Are we better off in the cloud and what was learned from all the cloud crashes
- Is mobile the key to your customer experience strategy?
- Key vendor acquisitions & mergers in 2011
- Major WCM software releases in 2011
- Debate on the industry leading reports… Gartner, Forrester and other ranking reports.
- Predications for the Web CMS industry in 2012.
While many are looking to the future, on January 19th CMS-Connected will be taking a look back on the Web Content Management industry, which has seen some major changes in 2011. It has always been the strength of the Web CMS industry to define its place within the evolution of the online customer experience, and seemingly never more so than in 2011.
While many organizations have their CMS processes in check, there are many more who still have a lot of work to do and we hope this 60-minute Year In Review Webcast will assist in your Web CMS plans for 2012.
Here’s help with finding the best fit for your company.
There are a lot of features and functions to consider when searching for web content management solutions. Ensuring the best product fit for your company’s particular needs is an essential part of the process. That’s why our vendor partner Sitecore is pleased to present this scorecard from Ars Logica founder, Tony White.
The featured Web CMS vendor scorecards rate the industry in an easy-to-understand, quantitative format and include recommendations to help companies find the right CMS solution to meet their business needs.
See how leading Web CMS vendors score in key criteria including:
- usability – relative ease of learning and using
- scalability – ability to function well as system demands increase
- marketing and sales tools – the presence and quality of tools that engage customers
Web Content Management For Online Customer Experience, Q3 2011
Forrester’s Wave report assessed the top Web Content Management (WCM) vendors on 115 criteria based on current offerings, strategy and market presence. The report is based on an analysis of data from vendor surveys, product demonstrations and customer reference calls.
According to Forrester’s evaluation, “Sitecore’s marketing tools, including campaign management, reporting and eForms (with CRM integration) differentiate it from many of its peers.” The report further states “based on the broad functionality, product vision and value… Sitecore is a vendor to keep an eye on.”
Sitecore, the company that has redefined Web Content Management, announced today it has acquired the development team and the intellectual property of Pectora. A long-standing Sitecore technology partner, Pectora, provides Web publishing solutions for deep integration with print-based projects. The combined offering brings together print and Web design teams to deliver more dynamic, personalized, customer-facing print media including brochures, catalogs and magazines.
“We are continuing our investment in providing business and marketing solutions that make the customer experience more personalized and engaging,” said Michael Seifert, CEO, Sitecore. “The way in which we retrieve information has changed immensely. As consumers, we expect our interactions with companies to be consistent whether via the Web, email, mobile phone or reading collateral. Our acquisition of Pectora allows us to bring consistency and personalization to print and digital communications.”
The Pectora technology enables marketers and Web designers to utilize Sitecore’s Web platform as a central hub for all Adobe InDesign content as well as all document layouts and settings. The offering brings rich content management capabilities to print designs in the InDesign and InCopy products, including team collaboration, multi-lingual management, security and workflow control and dynamic document delivery.
The combined solution brings the best of digital marketing capabilities to the offline world, allowing marketers to utilize content across all channels. Marketers can also deliver highly relevant and targeted content and offers to users based on interests, behavior, location and buying — in a channel independent way. Furthermore, it is now possible for organizations to connect customer behavior through collateral pieces directly into websites and campaigns. By taking advantage of rich document capabilities of InDesign, InCopy and Adobe’s Creative Suite, including dynamic linking and QR (Quick Response) code embedding, it’s possible to close the loop on marketing performance in the offline world.