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Posts Tagged ‘WCM’
A Look Back at the Web CMS Industry in 2011
| What will be discussed during the show:
- How vendors reshaped the definition of WCM in 2011 - Online Customer Engagement… is there an ROI? - Are the big ECM vendors evolving enough? - WCM and the role it plays for a Social Enterprise - Are we better off in the cloud and what was learned from all the cloud crashes - Is mobile the key to your customer experience strategy? - Key vendor acquisitions & mergers in 2011 - Major WCM software releases in 2011 - Debate on the industry leading reports… Gartner, Forrester and other ranking reports. - Predications for the Web CMS industry in 2012. |
While many are looking to the future, on January 19th CMS-Connected will be taking a look back on the Web Content Management industry, which has seen some major changes in 2011. It has always been the strength of the Web CMS industry to define its place within the evolution of the online customer experience, and seemingly never more so than in 2011.
While many organizations have their CMS processes in check, there are many more who still have a lot of work to do and we hope this 60-minute Year In Review Webcast will assist in your Web CMS plans for 2012.
Will WEM Replace WCM?
In the movie The Replacements, starring Keanu Reeves and Gene Hackman, the football team brought in a bunch of rag-tag replacements to play ball during a players strike, and eventually they won the big game and the hearts of the fans… and the star quarterback got the girl. Okay, really bad movie… I know. But the similarities between this movie and the inevitable replacement of web engagement management (WEM) over web content management (WCM) are uncanny. For those of you that do not have the time to download and suffer through two-hours of Keanu, EContent Magazine has a report that may help sum it up for you.
You don’t have to look far to find examples. Clickability has a new module called Website Marketing Acceleration (WMA). It’s targeted at B2B marketers, enabling them to focus more on visitor segmentation and targeting. Other vendors such as IBM, Adobe, FatWire (now Oracle), Open Text, Autonomy-Interwoven, Sitecore, Alterian, EPiServer, et al., have also been promoting their WEM capabilities rather than core content management functionality.
Is this good for the customer? Sure, why not. You either evolve or die in the IT industry (or you change your name from FatWire to Oracle, Day to Adobe, everyone else to Open Text). At the end of the day the customer buys more than a WCM or WEM solution… they end up buying an ever-evolving e-business solution.
SDL Backs Out of Appearing on CMS-Connected
Although it was disappointing to hear that SDL decided to back out of a good WCM debate online with Adobe two weeks before the live event, we have to respect their decision and their excuses for doing so. But, on the flip side CMS-Connected has numerous vendors requesting to take SDL’s place. A few of the interesting potential candidates are Autonomy, OpenText, Oracle and FatWire, just to name a few. Let us know by emailing us who you think should take SDL’s place – info@cms-connected.com
The vendor we select will soon be announced.
Evaluating 10 Leading Web Content Management Vendors
Web Content Management For Online Customer Experience, Q3 2011
According to Forrester’s evaluation, “Sitecore’s marketing tools, including campaign management, reporting and eForms (with CRM integration) differentiate it from many of its peers.” The report further states “based on the broad functionality, product vision and value… Sitecore is a vendor to keep an eye on.”
Hippo vs. Plone
NEXT EVENT: Hippo vs. Plone
Wednesday, June 15, 2011 – 12pm EST (9am PST)
Two of the top Open Source WCM systems Hippo and Plone will go head-to-head on CMS Connected with Hosts – Veronica Cooper from CHEK TV and Scott Liewehr from Outsell’s Gilbane Services, in a lively and interactive 90-minute debate style format.
Cost: There is no cost to attend the CMS Connected Webinars
Register: Click here to Register for the Hippo vs. Plone Webinar
The Good, The Bad, & The Ugly of SharePoint
The Good, The Bad & The Ugly of SharePoint WCM with Scott Liewehr and Tyler Pyburn on The CMS-Connected Show.
Joining us on CMS-Connected is Tim Walters from Forrester Research, to help us dive into a discussion on where SharePoint WCM aligns in the marketplace from a Web Content Management perspective. What are its strengths, its weaknesses and how does it stack up with the other top WCM .NET solutions?
Also joining us on CMS-Connected is Michael Alden the President and CEO at Axceler to discuss articles and surveys posted by his organization on why companies are not coming to grips with SharePoint governance.