Posts Tagged ‘Online Marketing Suite’
Email That Listens!
Get to know your prospects, delight them by providing them just what they are looking for on your website, and then convert them. All of this is now possible with the breakthough Email Campaign Manager, the customer engagement tool that extends the power of Sitecore CMS and the Sitecore Online Marketing Suite into a complete integrated marketing solution.
The new Sitecore Email Campaign Manager combines the advanced usability of the CMS platform with the analytic power of the Online Marketing Suite. The result? Email campaigns that target customers, increase conversions and drive traffic back to the site.
- CRM Integration- manage the effectiveness of marketing channels in influencing customer actions by storing visitor contact information and site behavior in one convenient location
- Behavioral Analytics - go beyond open and click rates to link analysis, segment performance and conversion results
- Test and Refine - test subject lines, hero images and copy to optimize emails for the best targeted performance
More Information: http://www.sitecore.net/Products/Sitecore-Email-Campaign-Manager.aspx
Falcon-Software is a Premium Certified Sitecore CMS Partner offering full creative design, development, training and hosting services. We invite you to get started today, at no cost. Call us for a free Sitecore CMS consultation at 1-800-957-1126
Your Website Is the Center Point of Your Marketing Strategy
All of your online and offline campaigns and marketing channels end up driving traffic back to your website, making it the main online experience that your prospects and customers have with your organization. Having all these pieces working together in harmony and responsively has never been more important for business success than today – a challenge solved by Sitecore’s Online Marketing Suite.
Visitor Experience Analytics
Do you have an integrated understanding of who your visitors are and what they want to accomplish? Who is on your site? Would you like to be able to quickly understand the profiles of your visitors based on their user behavior and browsing interests?
Sitecore now makes content profiling a natural extension of what your content editors do when developing new content. The feedback is immediate, and gives you the ability to adjust content profiles rapidly, evolving as you learn about your visitors and their behavior. With this newfound knowledge, a whole new world of understanding is open to you.
What are the first time visitors doing? Which pathways are they using to get to the most popular content? How did your different audience segments behave?
You’ll know the sources they came from, what they searched for on and off site, the goals they reached and content they consumed – all critical in understanding conversions and building online success. With insightful reports out of the box that can be adjusted with simple check boxes, you have instant insight and control. The Online marketing Suite takes Web Analytics to an entirely new level, with in-context information delivered real-time.
Real-Time Site Personalization
Can you adjust your site real time to the profiles of your visitors to achieve higher conversions? Would you like your websites to actually adjust the content real time as a profiled visitor progresses through your Site, providing true dynamic and targeted user experiences? Would you like to be able to control those experiences just like you manage content on your site today?
With Sitecore’s Online Marketing Suite, this isn’t an expensive, complex process with a room full of experts coding for weeks and months; it’s simple check boxes, slider bars and intuitive rules wizards. Classic Multivariate and A/B split testing is configurable out of the box, as well as native content profiling dialogs that allow you to capture rich insights on what your customers are interested in, and who they are. As you build detailed profiles of your online visitors, you can verify and tune with the use of polls and surveys, building a deeper understanding of each and every visitor.
With every new insight, you can deliver the optimal content and experience to your site visitors, and move them ever closer to conversion. Imagine the value in significantly increasing your measurable conversion rates easily and quickly with your existing web team; your perfect solution with Sitecore and the Online Marketing Suite.
Simply Get Results!
Want to do more with your website with fewer tools and less complexity? Why can’t you understand what you’ve got on your website and implement your new directions without an overwhelming collection of tools and technologies? Tired of tools that fail to integrate closely with each other and that provide exhaustive reports disconnected from the actual experience of the visitor? Or that require so much effort to implement for something like a multivariate test or profile tracking that you can’t implement a fraction of the ideas you have?
These are some of the important reasons behind the Online Marketing Suite. Now you don’t have to have the implementation risk and costs of complex “tool initiatives” for your website.
The Online Marketing Suite gives you the power to take well informed action. You’ll be able to more deeply understand your site measurement and analysis and be able to easily implement testing and optimization of critical content and presentation options.
Sales Team Enablement with Web Prospects
Would you like to give the Sales Team instant Intelligence on prospects and deal influencers present on your site? Is sales interested in qualified profile info and lead scoring included with each website lead? Visibility into what the visitors downloaded, what they searched for within your site, what they viewed?
Sitecore’s Online Marketing Suite sends all this sales intelligence in proactive emails direct to your sales team’s PC or mobile device, using your existing email system.
The Online Marketing Suite transforms your website into an extension of the Sales team by identifying new and active prospects on the site, detailing the experience in understandable terms, and immediately providing this intelligence to Sales. With our GeoIP tracking abilities, your sales team will know the lead’s Country, State, City, and potentially their Company name. You’ll get quick notification, well scored and qualified leads, and have insight into your website visitors’ experience on the site.
This can be integrated into leading CRM systems, so you can leverage and control this new information in your familiar environment. You’ll build your prospect pipeline, improve sales intelligence, shorten the sales cycle and increase your win rates with the new Online Marketing Suite.
Get the Real ROI of Your Campaigns
Would you like to fully understand online campaign results, identify the experience and responses visitors had on your site, and get to a much more meaningful ROI?
With Sitecore’s Marketing Automation Suite as an integral part of your Web Content Management System, now you can. You have an unprecedented ability to gain immediate insight into seeing the website goals and conversions accomplished by each campaign, down to the individual session level. Whether you are tracking newsletter campaigns, Google Adwords, online ads or any other online initiative, now you can find out far more about what these visitors did once they reached your site, including country, city, and often their company, even if the visitors don’t fill out a form. And if they do fill out a form, the visits are all tied together with a global cookie so you are presented an integrated picture of their various visits on your sites, and what got them there in the first place.
The result is far deeper than CPC (Cost Per Click) or CPM, as you can associate multiple visits, goals, actions, and type of visitors with each campaign; so you focus on the high impact campaigns and weed out the underperformers.
Falcon-Software is a Premium Certified Sitecore CMS Partner offering full creative design, development, training and hosting services. We invite you to get started today, at no cost. Call us for a free Sitecore CMS consultation at 1-800-957-1126.