Free CMS Whitepaper
How to select the best Content Management System for your company
Posts Tagged ‘OMS’
Preview for Sitecore 6.5 and Digital Marketing System 2.0 is Out
Sitecore announced that version 6.5 and Digital Marketing System 2.0 (formerly known as OMS) will be released in early June. The new versions contain many new and exciting features such as:
CMS 6.5
Inline Personalization
Editors can personalize or create new personalization variations right on the page and toggle among the variations to see the visitor experience.
Profile Cards & Patterns
Profile keys and profiles now roll up into profile cards. Patterns display a visual representation of profiles.
DMS 2.0 (formerly OMS 1.0)
Engagement Automation
Includes an intuitive visual campaign designer monitor and supervisor that integrate with email, web and engagement analytics. Enables business users to build and manage integrated campaigns flows that cross channels, all from a single interface.
Executive Insight Dashboard
For the first time business users will be able to measure the qualitative value of their campaigns vs. a narrow quantitative performance view, using an elegant Silverlight interface.
Completely re-written analytics reports
Reports have been optimized for much better usability and now also incorporate an engagement value metric. All reports now easily export to Excel and other tools.
Optimized analytics API
Complete redesign of the analytics API for major performance improvements.
For more information about the release of Sitecore 6.5 and DMS 2.0 (formerly known as OMS), please visit the Sitecore website http://www.sitecore.net
Content Management in Hi-Fi Stereo
Victoria, BC – June 30, 2010 – Falcon-Software announces the signing of three high profile contracts in June and the launch of Hifi Centre’s new website utilizing Kentico’s content management platform.
Hi-Fi Centre is Vancouver’s premier audio video dealer for high end brands such as B&W, Linn, Rotel, Naim, McIntosh, Wilson Audio, Classé and Sooloos, delivering the highest quality high performance audio, home cinema, lighting control, home automation and surround system products available, as well as custom design, engineering and Installation services.
Hi-Fi Centre’s Needs
Their retail store in downtown Vancouver is one of the most stunning audio showrooms in Canada. When you first step into Hi-Fi Centre you’re welcomed by a grand loudspeaker called the B&W Nautilus, setting the tone for what awaits the senses. Moving through the store you’ll find dozens of soundproof rooms set up with different audio/video configurations and ambiance settings… a true feast for the eyes and ears. The showrooms upper level is furnished with a cappuccino bar and golf putting green to enhance the experience while auditioning some of the finest loudspeakers and electronic components in the world.
Watch the Hi-Fi Centre Video Web CMS Testimonial
While Hi-Fi Centre arguably has one of the finest showrooms in North America, their website was far less than inspiring. The site was built using outdated frames, confusing navigation and without any page layout consistency. Hi-Fi Centre contracted Falcon-Software to design and develop a new website that reflected the same style and creativity their store provided to customers, while also providing a content management system as a solid foundation that can accomondate future development such as ecommerce, mobile and social media applications.
Key Challenges
With no consistent structure or any thought towards usability the website needed an entire redesign. The site had to have an element of entertainment, providing the visitor with a memorable experience. With new products continually being released, Hi-Fi Centre needed a way of updating the site easily and cost effectively.
The Results
For the Web CMS solution, Falcon-Software selected Kentico, a flexible, cost effective all-in-one .NET solution. Kentico CMS provided a powerful content editing interface, allowing users to edit content, preview before publishing, organize site structure and manage extending modules with a built-in WYSIWYG editor fully integrated into the system. Yet easy to use, enabling Hi-Fi Centre to edit content as if they were using Microsoft Word. Also, the ease of uploading images and Flash movies was a must for the client and Kentico provided this feature seamlessly.
The end result is a robust website that not only better reflects Hifi Centre’s high-end products and retail showroom, but they now have a content management solution so easy to use, their site is always current and ready for future modules such as an ecommerce store that can be installed with a click of the mouse.
view website: www.hificentre.com
Three Additional Contracts Signed in June:
ASPCA
New York, New York (Sitecore CMS Intranet solution)
Microsoft
Redmond, Washington (Kentico CMS site implementation)
Danaher Corporation
Plainville, Connecticut (Sitecore CMS and online marketing solution)
“We are all very proud to have been awarded the ASPCA contract for the development of a new CMS driven Intranet system”, states Gary Eisenstein, Falcon-Software’s President and Founder. “This is a globally known and recognized organization that provides effective means for the prevention of cruelty to animals… a subject that is near a dear to a lot of us at Falcon”, says Eisenstein.
Falcon-Software will be designing a more robust, dynamic and engaging web experience for the intranet users by deploying a Sitecore CMS solution that is flexible, scalable and intuitive to use and will strengthen internal processes and communication between senior management and ASPCA employees, streamlining the management and ongoing development of the intranet system through the use of an advanced Web Content Management Solution.
Falcon-Software was also awarded a 12-month contract with Microsoft Corporation’s Technology–Academics–Policy organization. Falcon will be designing and developing social media applications and assisting Microsoft’s development team with a Kentico CMS deployment. “Being selected to work directly with Microsoft on this project gives us the sense of validation as one of the top web firms in the North American IT industry”, states Eisenstein.
Sitecore’s New Online Marketing Suite (OMS)
Your Website Is the Center Point of Your Marketing Strategy
All of your online and offline campaigns and marketing channels end up driving traffic back to your website, making it the main online experience that your prospects and customers have with your organization. Having all these pieces working together in harmony and responsively has never been more important for business success than today – a challenge solved by Sitecore’s Online Marketing Suite.
Visitor Experience Analytics
Do you have an integrated understanding of who your visitors are and what they want to accomplish? Who is on your site? Would you like to be able to quickly understand the profiles of your visitors based on their user behavior and browsing interests?
Sitecore now makes content profiling a natural extension of what your content editors do when developing new content. The feedback is immediate, and gives you the ability to adjust content profiles rapidly, evolving as you learn about your visitors and their behavior. With this newfound knowledge, a whole new world of understanding is open to you.
What are the first time visitors doing? Which pathways are they using to get to the most popular content? How did your different audience segments behave?
You’ll know the sources they came from, what they searched for on and off site, the goals they reached and content they consumed – all critical in understanding conversions and building online success. With insightful reports out of the box that can be adjusted with simple check boxes, you have instant insight and control. The Online marketing Suite takes Web Analytics to an entirely new level, with in-context information delivered real-time.
Real-Time Site Personalization
Can you adjust your site real time to the profiles of your visitors to achieve higher conversions? Would you like your websites to actually adjust the content real time as a profiled visitor progresses through your Site, providing true dynamic and targeted user experiences? Would you like to be able to control those experiences just like you manage content on your site today?
With Sitecore’s Online Marketing Suite, this isn’t an expensive, complex process with a room full of experts coding for weeks and months; it’s simple check boxes, slider bars and intuitive rules wizards. Classic Multivariate and A/B split testing is configurable out of the box, as well as native content profiling dialogs that allow you to capture rich insights on what your customers are interested in, and who they are. As you build detailed profiles of your online visitors, you can verify and tune with the use of polls and surveys, building a deeper understanding of each and every visitor.
With every new insight, you can deliver the optimal content and experience to your site visitors, and move them ever closer to conversion. Imagine the value in significantly increasing your measurable conversion rates easily and quickly with your existing web team; your perfect solution with Sitecore and the Online Marketing Suite.
Simply Get Results!
Want to do more with your website with fewer tools and less complexity? Why can’t you understand what you’ve got on your website and implement your new directions without an overwhelming collection of tools and technologies? Tired of tools that fail to integrate closely with each other and that provide exhaustive reports disconnected from the actual experience of the visitor? Or that require so much effort to implement for something like a multivariate test or profile tracking that you can’t implement a fraction of the ideas you have?
These are some of the important reasons behind the Online Marketing Suite. Now you don’t have to have the implementation risk and costs of complex “tool initiatives” for your website.
The Online Marketing Suite gives you the power to take well informed action. You’ll be able to more deeply understand your site measurement and analysis and be able to easily implement testing and optimization of critical content and presentation options.
Sales Team Enablement with Web Prospects
Would you like to give the Sales Team instant Intelligence on prospects and deal influencers present on your site? Is sales interested in qualified profile info and lead scoring included with each website lead? Visibility into what the visitors downloaded, what they searched for within your site, what they viewed?
Sitecore’s Online Marketing Suite sends all this sales intelligence in proactive emails direct to your sales team’s PC or mobile device, using your existing email system.
The Online Marketing Suite transforms your website into an extension of the Sales team by identifying new and active prospects on the site, detailing the experience in understandable terms, and immediately providing this intelligence to Sales. With our GeoIP tracking abilities, your sales team will know the lead’s Country, State, City, and potentially their Company name. You’ll get quick notification, well scored and qualified leads, and have insight into your website visitors’ experience on the site.
This can be integrated into leading CRM systems, so you can leverage and control this new information in your familiar environment. You’ll build your prospect pipeline, improve sales intelligence, shorten the sales cycle and increase your win rates with the new Online Marketing Suite.
Get the Real ROI of Your Campaigns
Would you like to fully understand online campaign results, identify the experience and responses visitors had on your site, and get to a much more meaningful ROI?
With Sitecore’s Marketing Automation Suite as an integral part of your Web Content Management System, now you can. You have an unprecedented ability to gain immediate insight into seeing the website goals and conversions accomplished by each campaign, down to the individual session level. Whether you are tracking newsletter campaigns, Google Adwords, online ads or any other online initiative, now you can find out far more about what these visitors did once they reached your site, including country, city, and often their company, even if the visitors don’t fill out a form. And if they do fill out a form, the visits are all tied together with a global cookie so you are presented an integrated picture of their various visits on your sites, and what got them there in the first place.
The result is far deeper than CPC (Cost Per Click) or CPM, as you can associate multiple visits, goals, actions, and type of visitors with each campaign; so you focus on the high impact campaigns and weed out the underperformers.
Falcon-Software is a Premium Certified Sitecore CMS Partner offering full creative design, development, training and hosting services. We invite you to get started today, at no cost. Call us for a free Sitecore CMS consultation at 1-800-957-1126.