Posts Tagged ‘Mobile Technology’
First off we hope that this post will encourage some of our readers to chime in on what is a completely open ended topic which can easily break off in many different directions.
Okay, our experiences engaging the web via all manner of mobile devices has been around for years. Thankfully the technology and deployment of the mobile web experience has recently exploded into a truly focused enterprise. Early adopted strategies (let’s start at the first smartphones; I don’t think anyone puts much thought into the flip phone browsing experience) presented featureless static external websites. These sites were managed outside of the main ‘desktop’ website and were generally glorified business cards with some text links and contact info. Gradually, as phones gained both bandwidth and processor speed, we started to see more ‘experience’ based enhancements providing a Mobile Application feel with poppy buttons, functional forms and some deeper content. Still, there were little to no transactions occurring as the game was still to get you through the door, on the phone or submitting simple form data.
Beyond the Two Site Mobile Strategy
This dual site mobile strategy, while the best that the web had to offer at the time, was a management nightmare and a very inefficient deployment model for most site owners. Sites with endless resources could produce a high value mobile solution but this was rare as this mobile web phenomenon was still vastly misunderstood and technologies (mobile devices) still maturing. Sure, the CMS platforms were starting to adopt OOB device detection capabilities and providing interfaces and layouts for the ‘mobile site’, but we were still seeing the use of external domains (w.domain.com) and separation of CMS data creating additional layers of workflow and content creation.
Enter Responsive Design …design … design …design …
Now don’t we sound smart? Well we know now that this is the game changing development framework that we’ve been waiting for. Retire the outdated external domain, consolidate your content development and let the parent website serve up the appropriate layout and content based on a combination of device OS and aspect ratio. The deployment possibilities are only bound by the creative energy of the implementing firm, but in the meantime try resizing your browser window size after loading this site: www.hificentre.com.
So… Mobile Web; will you emerge from the virtual shadows to answer any of these questions?
- Which Web CMS is providing the best OOB Mobile Web experience?
- Which Web CMS is ‘bottling’ their OOB Mobile Web offering?
- Which Web CMS can boast “Can’t Touch This!” with their clearly, industry leading OOB Responsive Design solution?
Victoria, British Columbia – September, 2010 Announcement – A busier than expected August has resulted in a furious pace to the start of September for Falcon-Software with the signing of several new web design and development contracts, which include the following:
Connect Air – Kentico WCM Project
Falcon-Software will be providing Connect-Air International with two new websites that will both be built on the Kentico .NET Web CMS platform. Headquartered in Auburn, Washington, Connect-Air coordinates the manufacturing and distribution of products from warehouses across the US, satellite branches and offshore manufacturing plants.
Genomic Health – Sitecore WCM Project with Viral Marketing Integration
Back in April 2010 Falcon-Software signed a Sitecore CMS deployment contract with California-based Genomic Health for their Oncotype DX website. Genomic Health was so pleased with our performance they signed another three website contracts in September with us for a Sitecore deployment of their corporate website, a viral marketing project and a Spanish version of the www.oncotypedx.com website.
Landmark Signs – Kentico CMS Project
Falcon-Software will be providing Landmark Signs with a new website design, which will also include a Kentico content management solution. Since commencing operations in 1997 Landmark has been involved in the design and construction of high quality commercial neon and illuminated signage from its fully equipped manufacturing facility in Victoria, British Columbia, serving customers all across North America.
WCG Company – Mobile Technology Project
WCG www.wcgworld.com has contracted Falcon-Software for the creation of a mobile version of the ‘Pass It On’ website, currently under development. This project focuses on delivering an iPhone ready mobile version of the site. Serving clients from offices in San Francisco, New York, Chicago, Washington, D.C., Austin and London, WCG’s seasoned professionals specialize in branding, design, digital, interactive, social and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns.