Sitecore Integrates Microsoft Dynamics CRM to Capture Critical Sales Intelligence and Improve Customer Experiences

Copenhagen, Denmark and San Francisco—October 28, 2010 – Sitecore, the leading provider of .NET Web Content Management System software, today announced enhanced integration between Sitecore CMS and Microsoft Dynamics CRM. This gives organizations the opportunity to blend prospect and customer data stored in the Microsoft Dynamics CRM system with real-time insights on Web interactions via Sitecore CMS. It enables marketers to provide more targeted and meaningful customer experiences, while giving sales the insight needed to more effectively nurture prospective customers.

“Today’s marketers are tasked with understanding their customers’ needs and how to meet them at every step in the purchasing funnel,” said John O’Donnell, Dynamics ISV architect evangelist, Microsoft. “Technology plays a critical role in helping marketers connect the dots between online and offline interactions. By enhancing the integration between Sitecore CMS and Microsoft Dynamics, marketer and sales teams can capture and mine customer and prospect intelligence to improve interactions that can ultimately lead to increased sales and brand affinity.”

In a recent report, Forrester also acknowledges, “Orchestration of the brand requires deep knowledge of the consumer, which starts with all of the data available via digital touchpoints. Why? Marketing leaders embrace digital because it is measurable and it can help provide intelligence.”1

“Our website is the absolute core of our sales and marketing strategy, which is based upon making customers the centre of the business and effectively targeting marketing communications aimed at meeting individual customer needs,” says Geerd Schlangen, chief brand officer, Qurius.“By using Microsoft Dynamics CRM with Sitecore CMS we are confident that we not only better capture customer intelligence but integrate all relevant data to create truly meaningful customer experiences and further strengthen our brand and market reputation.”

With full support for Dynamics CRM versions 3.0 and 4.0 and optimal performance tested to the scale of one million users, companies can streamline existing processes and permissions while capturing detailed insight into audience behaviors at every level. Additionally, Sitecore’s latest CMS Web Forms for Marketers release, allows non-technical business users to quickly and easily create Web forms, such as an online survey or billing form, which can be used to capture critical customer or prospect information during their website visit.

“Your website is often the first point of entry for prospective customers and influencers. Capturing intelligence on their online behavior is critical to targeting audiences and creating more engaging experiences,” said Jean-Paul Gomes, vice president of global strategic alliances, Sitecore. “The minute you connect Web visitors to information stored in your CRM system, you can tie campaigns to revenue, the ‘Holy Grail’ for any marketer.”

With the Sitecore CMS and Microsoft Dynamics organizations can:

• Better understand Web interactions and their impact on customer wins and revenue;
• Use customer intelligence to enhance conversion rates;
• Quickly and easily create forms for any purpose, without programming or IT support;
• Capture data in incomplete or un-submitted forms; and
• Automatically capture new leads and valuable prospect data directly into the CRM system.

Falcon-Software is a Premium Certified Sitecore CMS Partner offering full creative design, development, training and hosting services. We invite you to get started today, at no cost. Call us for a free Sitecore CMS consultation at 1-800-957-1126