Free CMS Whitepaper
How to select the best Content Management System for your company
Posts Tagged ‘Digital Marketing System’
The release of Sitecore CMS 6.5 and DMS 2.0.
Together these products make up the new Sitecore Customer Engagement Platform, giving organizations the ability to orchestrate, monitor and measure customer interactions across all digital channels. The new release contains many new and exciting features such as:
CMS 6.5
- Inline Personalization: Editors can personalize or create new personalization variations right on the page and toggle among the variations to see the visitor experience.
- Profile Cards & Patterns: Profile keys and profiles now roll up into profile cards. Patterns display a visual representation of profiles.
- Sitecore AppCenter: Users will be able to order and manage pre-integrated cloud based services right from the Sitecore menu. The first set of services are all email focused and include email delivery via Sitecore’s MTA, spam detection, the ability to preview email messages in different devices, and previewing landing pages in multiple browsers. Much more to come.
DMS 2.0
(Digital Marketing System, formerly OMS 1.0)
- Engagement Automation: Includes an intuitive visual campaign designer monitor and supervisor that integrate with email, web and engagement analytics. Enables business users to build and manage integrated campaigns flows that cross channels, all from a single interface.
- Executive Insight Dashboard: For the first time business users will be able to understand at a glance how engaged visitors are vs. just how many visit the site, and which channels and campaigns are bringing in the highest engaged visitors that are most likely to convert.
- Completely re-written analytics reports: Reports have been optimized for much better usability and now also incorporate an engagement value metric. All reports now easily export to Excel and other tools.
- Optimized analytics API: Complete redesign of the analytics API for major performance improvements.
- Inline Multivariate Testing: Editors can conduct full multivariate tests right on the page for accessible and powerful performance optimization.
Modules
New versions of Web Forms for Marketers, Search Engine Optimization and Calendar are available, and the AD and CRM Integration modules have also been tested and verified with CMS 6.5. A new version of Email Campaign Manager will follow in the next several weeks.
Next Generation Web
Delivering unparalleled ease of use, total flexibility, and enterprise-grade capabilities, Sitecore CMS is the platform of choice for leading companies around the world, powering more than 27,000 websites.
More Information
For more information about CMS 6.5 and DMS 2.0 or to arrange a free Sitecore demo please give us a call at 1-800-957-1126.
Telligent Showcases Web CMS and Social Community Integration with Sitecore
Tightly integrates social community software with a sophisticated marketing platform
Telligent, a leader in enterprise social community software, demonstrates the powerful combination of Sitecore’s CMS and Digital Marketing System with Telligent Community at Sitecore Dreamcore 2011 North America from April 19-20 in Boston, and to a sold out audience at Sitecore Dreamcore Europe from June 5-7 in London.
Dreamcore 2011 is a professional development and networking event that includes business and technical sessions tailored to the needs of partners and customers.
Marketing complexity has increased due to new social layers, tools that are disconnected, difficulty in managing and blending together owned and earned media and customers trusting peer recommendations 5x greater than company advertisements. Plus, customers want to interact with brands in multiple channels in a consistent, mutually beneficial way.
The events enable Telligent to show marketers how they can integrate advanced marketing platforms (e.g., CMS, email, marketing, commerce, analytics, etc.) with a best-in-class community platform to provide organizations with a stronger brand experience and deeper relationships throughout the entire customer life cycle.
“The Telligent and Sitecore integration helps organizations move from a linear to a circular marketing model by integrating content and conversations among customers, employees and the company,” said Wendy Gibson, Chief Marketing Officer of Telligent.
Sitecore is a leading CMS software provider that enables companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience, and drive business growth.
Telligent Community, the market leader in social community software, supports a number of the largest and most widely referenced communities in the world. With both Sitecore and Telligent built on the Microsoft .NET platform, the integration accomplishes the following:
- Showcase Telligent-powered blog, forum and file content in a Sitecore-powered site using native Sitecore controls
- Links customers and prospects to a dedicated community site for further engagement
- Displays relevant content inside community based on tagging
Allows single sign on to access all content and engagement
Recently, Telligent announced new integrations for both Microsoft SharePoint and Microsoft Lync. More information about the Sitecore and Telligent community integration can be found on the Telligent Marketplace on Telligent.com.