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Posts Tagged ‘Customer Experience Management’
Kentico’s New Enterprise Marketing Solution
All You Need to Manage Customer Experience across Multiple Channels
Kentico Enterprise Marketing Solution (EMS) is an integrated Customer Experience Management (CXM) solution that extends the Kentico CMS Ultimate Edition with additional enterprise and marketing features. It empowers marketers to deliver and optimize real-time customer centric marketing across multiple channels.
Unlike other CXM products, Kentico EMS doesn’t require overly complex configuration and delivers results almost instantly. It provides a complete on-line marketing solution fully integrated with CMS which means you don’t have to use several applications and spend money on painful integration. It gives you a unified view of your marketing activities and customer data.
Kentico EMS provides marketers with a fully integrated set of on-line marketing tools, including:
- Web Analytics
- Campaign Management
- E-mail Marketing
- A/B and MVT testing
- Contact Management
- Lead Scoring
- Personalization
- Segmentation
Oracle Completing its Customer Experience Management Solutions with FatWire Acquisition
Customer experience has become a top concern for most enterprises today. Managing customers’ online experiences across interaction channels has therefore grown to be a top priority.