Posts Tagged ‘CMS Connected’
I recently caught the latest episode of the CMS Connected news show which happened last week. I found Gabe Sumner’s editorial on the rise of Social commerce and Mobile shopping trends especially informative. He discussed some very practical ideas when approaching the intimidating task of delivering content to the new wave of mobile based visitors. Starting slow, measuring and then making pragmatic decisions based on where your customers seem to be migrating to. And, while a ‘responsive design’ layout is okay as a stepping off point, you really need to commit a dedicated mobile solution to really engage the medium appropriately. However, you need to first determine whether you even have a mobile traffic channel. Don’t waste valuable resources on something fancy, trendy and new if it makes no practical sense for your organization.
Social Commerce and Mobile Shopping with CMS Connected
Anyway, check it out here: Mobile and Social Commerce with Gabe Sumner . You can scroll to the ‘segments’ and jump right to Gabe’s pieces (part 1 or 2), or bounce around to another section of the episode that interests you.
Are we Still Talking About This?
So, there was one instance during the industry news segment that caught my attention. I’ve been involved in some manner of Search Marketing (SEO), Content Optimization and Social Media for the better part of 10 years now (social media only recently of course) and apart from the first couple years of SEO, there has been a fundamental need to observe and measure visitor behaviour in order to better meet their needs. User Engagement and User Experience are entirely NOT new ideas. They’ve only just been made a bit sexier recently with ‘acronym soup’ marketing jargon like CXM, CEM, WEM, etc. So when I heard Tyler reading this Forrester headline: Marketers Need a Customer Journey Strategy, I thought to myself, ‘really’.
If there are ‘Marketers’ still around who still don’t devote most of their strategic research on analytics and customer ‘engagement’ based metrics, they need to read more of the internet. As I mentioned earlier, possibly the best marketers around are the top-shelf, ‘white-hat’ SEO’s who are required to stay ahead of the customer experience curve the whole time. Everything about their strategy is based on customer value and relevance. Every week or month, page data is examined and new strategies put into place explicitly related to the fine tuned metrics regarding the user experience and site usage.
Clearly this report is of great value (it better be for $499, heh). It will surely will help with comprehending the desperate need to look ‘inward’ towards the website instead of pretending to know what’s best for the customer without actually ‘asking’ them or researching how they interact with your website. But to be saying, in this day and age that Marketers should be ‘looking at the visitor journey’ is all fine and dandy, but really, if marketers are still scratching their heads about this, it’s time to get with the program and fast. J
Check out the back and forth from Scott and Tyler (click on the #5 segment), on the show and share your thoughts on what you feel are the priority issues here. They do bring up some great points about return visitors and how the technology is able to preserve that data and consolidate it when this ‘guest’ decides to buy or uses a social connect feature to create a profile and so provide some personal information to the website. The website can now track this person indefinitely.
Also if you feel that this type of report can help your team and you have the ‘cake’ to splash out on it, the report can be found here: http://www.forrester.com/Fragmented+PathToPurchase+Demands+Everywhere+Marketing/fulltext/-/E-RES93061
As always, comments are heartily welcomed and if you’d like to contribute to our blog please get in touch!
Always, always, always put the customer value and experience first when strategizing anything to do with your website. Don’t agree? Let’s have it!
Jade Carter, my fellow blogger, recently wrote an incredible article about the important steps to consider when selecting a Web CMS platform.
The Three Steps he highlighted are:
- Talk to Everyone (All Stakeholders)
- Don’t Let the (IT Department) Dictate the Selection Process
- Take Control of the Vendor Demos
Let us now get right into the details!
Talk to everyone – No better advice than this! Involving all stakeholders is key to a Web CMS Success just like it is with involving board members at a committee meeting. Why is that some might think? And the answer is simple: because a Web CMS performs a lot of functions and needs various departments involved in getting projects completed and pushed onto the web for the end-users and often in-house staff. Some of the things that most websites for medium-large businesses consider are: Intranet, e-Commerce, Digital Marketing, and more. So it becomes imperative for the key stakeholders to understand how the chosen system can deliver on the key items.
Don’t let IT dictate the selection process – Although, the IT department needs to be involved in the process of selecting a Web CMS for your organization – don’t forget about the departments that deal with the CMS platform on an everyday basis and most importantly with the end-users directly. We are talking about Sales, Marketing, Customer Service and Administration. The IT department may very well be able to deploy the system, but if it does not work well for the ones operating them on a regular basis, it most definitely isn’t the right solution.to a Web CMS Success just like it is with involving board members at a committee meeting. Why is that some might think? And the answer is simple: because a Web CMS performs a lot of functions and needs various departments involved in getting projects completed and pushed onto the web for the end-users and often in-house staff. Some of the things that most websites for medium-large businesses consider are: Intranet, e-Commerce, Digital Marketing, and more. So it becomes imperative for the key stakeholders to understand how the chosen system can deliver on the key items.
Take control of the vendor demos – Demos are what the vendors love and want to do – and so should they! It is a great opportunity for them to show what their platforms can do for your organization! Very good! However, make sure that the different stakeholders (from different departments) are present at the demos – to ask relevant questions, to suggest what it is that they want the chosen CMS platform to do.
Bottom-line: Choose a system that most (ideally all) stakeholders approve of, and do your research – go with the platform that best suits your needs (time, budget, functionality, features, and ease of use).
Create a win-win among your staff and clients alike!
The original article can be found here . Let us know if there are any other key points to consider!
And if you are currently in the market for a new Web CMS, make sure you register for a complimentary CMS Connected Live Show on “How To Select a Web CMS.”
This Friday, August 24, CMS Connected takes to the air with another episode featuring an in depth look at what SharePoint 2013 is set to offer when it comes out of Public Beta. The show will also feature a spotlight segment on Kentico CMS, with a new major release fresh on the market, we are keen to share some specific highlights of the new feature list.
Last month Microsoft released their public beta of.. get ready for original software naming moment.. .. SharePoint 2013! All in all the chatter has been relatively subdued as the SP and MS communities test drive all the new features packed into the beta. To be honest on the CMS side most of the features appear to already saturate most of the other CMS offerings that CMS Connected has featured. Mobility features, Proprietary Social Collaboration & Sharing, Search, Workflows, seems to be a bit of catch up happening here. In all fairness, we’ve also seen some pretty featureless integrations calling themselves ‘Social Networking’ and there is sure to be a truly seamless integration to other enterprise MS CRM, eCommerce and Intranet offerings, so we’re looking forward to hearing what the CMS Connected team has to say about it. And most notably, what will special guests, Michal Pisarek and Gail Shlansky have to say about their personal opinion on the SharePoint 2013 Public Beta?
Additionally Scott is sure to rip our guests with some hard hitting SharePoint questions. Who can forget his infamous editorial moment from our April CMS Connected episode entitled, the Good, the Bad and the Ugly from SharePoint.
Also on the show will be Stephen Medve from Falcon-Software returning to grace the broadcast with his editorial spotlight on Kentico CMS. Kentico recently released an RC Version 7 of their ever evolving Content Management System. Falcon-Software’s developers love the open and robust nature of Kentico’s CMS offering and can often be found engaging in furious, full contact competitions of Rock, Paper, Scissors in order to determine developer lead hierarchy on Kentico projects.
We look forward to seeing everyone and hearing your feedback on Twitter @ #cmsconnected.
With an every increasing number of organizations across North America expanding their clientele base worldwide, Globalization is one of the top trends in the web content management space. Is your organization looking to offer multi-language website capabilities in 2012/13?
Scott Liewehr and Tyer Pyburn will be taking an in-depth look at Globalization in the Web Content Management industry on CMS-Connected with special guests: Allie Kelly at Lionbridge and Tim Walters at Digital Clarity Group.
Make sure to tune in to The CMS-Connected Show (www.cms-connected.com) on July 25th @ 12:30 EST (9:30 Pacific)
Thursday, May 24th, 2012 @ 12:30 pm Eastern / 9:30 am Pacific
Today’s successful digital marketers recognize the need to maintain a consistent level of intimacy across all customer exchanges. These principles serve as the basis for the new Web Engagement Management (WEM) paradigm, and the companies that embrace this shift will excel beyond those who continue to focus solely on web pages.”
In May’s episode of the CMS-Connected show we will be taking an in-depth look at the evolution of Web Engagement Management and how it will change the way organizations understand and interact with their customers. Sign up today to whatch the live show!
Kevin Cochrane from Adobe.
Commentary on the latest news from the Web CMS industry from your hosts Scott Liewehr & Tyler Pyburn, and In The Spotlight segment with OpenText, and finally our popular Rapid Fire segment.
Sign Up Today:
Whatch the live show: http://www.cms-connected.com
Joining us on CMS-Connected is Tim Walters from Forrester Research, to help us dive into a discussion on where SharePoint WCM aligns in the marketplace from a Web Content Management perspective. What are its strengths, its weaknesses and how does it stack up with the other top WCM .NET solutions?
Also joining us on CMS-Connected is Michael Alden the President and CEO at Axceler to discuss articles and surveys posted by his organization on why companies are not coming to grips with SharePoint governance.
Check out the latest CMS-Connected Show webcast with hosts Scott Liewehr and Tyler Pyburn and special guests Seth Gottlieb and Lisa Welchman.
CMS-Connected is a monthly webcast featuring news, trends and commentary related to the content management industry. Streamed live on The Pulse Network, the show features experts in the field discussing topics relevant to practitioners everywhere. The program showcases the top products and platforms on the market, innovations, mergers & acquisitions and best practice commentary and advice.
March 14th Show:
- Hosts Scott Liewehr and Tyler Pyburn discussing the top news & events from around the CMS industry.
- Seth Gottlieb from Lionbridge will be joining the show to discuss Content Management for a Global Business.
- Jamie Anderson from SAP will be skyped in from London England for a quick chat on Forrester’s 2012 Customer Experience Index.
- Lisa Welchman from WelchmanPierpoint will also be joining the show to discuss Who Owns Your Website from a Governance Viewpoint.
- Elcom CMS is In the Vendor Spotlight.
- And finally, Rapid Fire with Scott Liewehr.
Don’t Miss This One:
Thursday, February 16th, 2012
1:30 pm Eastern/10:30 am Pacific
CMS-Connected is a 60-minute monthly news show, streamed live on the TPN Network with a focus on the web content management industry, showcasing the top products and platforms on the market, latest technologies, innovations, mergers & acquisitions and CMS related news and commentary from leading CMS expert analysts and participating guests.
The Show will Include:
- An in-depth discussion on SDL’s acquisition of Alterian.
- The development of an open standard for Web Experience Management Interoperability (WEMI) by OASIS.
- Kimberly Edwards, the Senior Product Marketing Manager from OpenText will be joining us to discuss their Web & Social Analytics 2.0 launch.
- A discussion about a new player to entire the CMS landscape, EndPlay.
- 5-minutes with John Coonen from CMS Expo to discuss the latest open source news.
- Darren Guarnaccia the Senior Corporate VP of Product Marketing from Sitecore will join us for our Vendor Spotlight segment.
- And a very special guest to be announced live will be joining us towards the end of the show!
>> Register Now: Click here sign up for the live show
| What will be discussed during the show:
- How vendors reshaped the definition of WCM in 2011
- Online Customer Engagement… is there an ROI?
- Are the big ECM vendors evolving enough?
- WCM and the role it plays for a Social Enterprise
- Are we better off in the cloud and what was learned from all the cloud crashes
- Is mobile the key to your customer experience strategy?
- Key vendor acquisitions & mergers in 2011
- Major WCM software releases in 2011
- Debate on the industry leading reports… Gartner, Forrester and other ranking reports.
- Predications for the Web CMS industry in 2012.
While many are looking to the future, on January 19th CMS-Connected will be taking a look back on the Web Content Management industry, which has seen some major changes in 2011. It has always been the strength of the Web CMS industry to define its place within the evolution of the online customer experience, and seemingly never more so than in 2011.
While many organizations have their CMS processes in check, there are many more who still have a lot of work to do and we hope this 60-minute Year In Review Webcast will assist in your Web CMS plans for 2012.