Archive for the ‘CMS Vendor News & Updates’ Category
It’s going to happen sooner or later. Someone will ask, “Would you like some SaaS with that CMS? What?!
You decide that it’s time to start putting time and research into a new CMS Platform. Whether you call it a WCM (web content management), CXM (customer experience/engagement management), WEM (web engagement management), ECM (enterprise content management), or whatever, they are really just glorified marketing jargon for the same core requirement. That is, a collection of tools necessary to manage all of the various website technologies, bundled into a central system (CMS). Where these systems attempt to develop unique personalities (and contribute ingredients to the ‘CMS acronym soup’), is when vendors start providing substantial ‘add on’ features such as Social Marketing, Digital Marketing, Advanced Analytics, eCommerce, etc. These additional features generally live outside what is traditionally understood to be Content Management (CMS). Our preference is to simply refer to these more advanced, multifaceted software ‘bundles’ as Content Management Platforms. Keep it simple.
So in keeping with the K.I.S.S. philosophy, I’m going to way oversimplify some Cloud Computing terminology that you will run into when evaluating the best possible option based on your particular development capabilities.
Cloud? You Mean Like, up There?
Nope. So now, throw in all the ‘Cloud’ based software terminology and what you are left with is a maddening stew of technical geekery that would send any well intentioned marketing exec into a frenzied tailspin.
Thankfully, the process for taking your organization into the next phase is always the same regardless of your size or particular market: Requirements. There isn’t a single more important piece of the selection process.
- Why do you need a CMS anyway?
- Who is going to use it?
- Have you conducted very detailed interviews with the staff that will primarily engage with the new software?
- And what are your internal IT capabilities…
That last question will often lead you into the Cloud…
What’s all this SaaS Talk Anyway?
The intention of this post is to stay as non-technical as possible and try to ride between the lines of practicality. I know ‘just’ enough to be dangerous so this shouldn’t be too difficult.
Wikipedia actually does a pretty good job of describing cloud computing so check it out. In a nutshell, get ready for this, the Cloud is … THE INTERNET.. Whoa! No Way! .. Way..
So, it’s likely that I’ve way over simplified this but really, cloud computing is essentially storing and managing data on an external network, plain and simple. So, in most cases the term ‘in the Cloud’ is just a network ‘out there’. So don’t get intimidated by overzealous use of the term in order to sound super nerdy and cool.
Getting to the point, I’ll try to explain each of the 3 core Cloud based service options that you may find yourself confronted with, and how each would make sense in your specific scenario. My plan is to be as simple as possible so don’t expect to learn the intricate technical details of each solution. The 3 core offerings are Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Let’s dig in.
IaaS is designed to match a completely self sufficient internal IT and Development department to a remotely hosted data center (Infrastructure). It is highly scalable and designed to quickly meet fluctuating hardware demands. In my day this would be loosely considered Dedicated Hosting. All of the hardware is leased by and controlled by the hosting provider. Your IT department has full reign to install and manage the OS and application layer. Whether that be CMS, Intranet, eCommerce application or a mixture of all and more. As with any service there are many variations and feature solutions. So essentially you lease a complete Infrastructure from hardware, networking and connectivity. All ‘hardware’ based maintenance and upgrades are handled at the solution provider. You must have a very capable IT and Development team in order to select this method.
PaaS moves slightly more control out into the service provider’s hands. Here you would still need to have a capable developer on hand to configure and build the various web applications such as a CMS or website or whatnot. As well as the complete hardware and networking responsibilities, the PaaS solution provider also controls all web server specific software duties such as the Operating System, web services, database management, server backups, hardware and software RAIDs, etc… This additional layer is often referred to as ‘middleware’, which lies between the Hardware and Application layers. Again, I’m purposely being way over simplified in order to help with developing a general direction based on your internal resources.
SaaS is the ‘All In’ approach with everything handled by the solution provider. Remember that Hotmail account you setup in the very late 90′s? That was/is a SaaS service. Gmail, Dropbox, Salesforce; it’s infinite. With SaaS, you interact directly with the applications that have been pre-installed on the remotely hosted and managed web servers. These may be virtual or dedicated and may host many other web sites and organizations. The elasticity/scalability of this solution can be subject to the type of software you are subscribed to. For instance you are pretty much locked in to the vendor’s system (CMS) however you may be able to bolt on modules and add-on packs with ease. No core development is needed here other than a fluent understanding of the administrative and content editing functions of the platform (generally significant CMS training is necessary). Support is a huge factor for SaaS systems so be sure to research that to the nines when shortlisting vendors for a SaaS option. Many organizations opt for this option quite simply for the ease of use and time to market. Of course there are some exceptional cost savings when you eliminate the need for complete hardware and a whole development cycle. You are up and running in a matter of days as opposed to weeks and months with an internally managed and developed scenario.
Now that you’ve had a super high level primer,you too should be able to talk some SaaS with your buddies. Want more? You could catch a live webcast about this very subject over here: http://www.cms-connected.com/Web-Content-Management-in-the-Clouds. If you decide to register, consider submitting a question for the panel. They’ll answer it live on the show, so that’s pretty cool right?
As always, I welcome any and all feedback.
Jade Carter, my fellow blogger, recently wrote an incredible article about the important steps to consider when selecting a Web CMS platform.
The Three Steps he highlighted are:
- Talk to Everyone (All Stakeholders)
- Don’t Let the (IT Department) Dictate the Selection Process
- Take Control of the Vendor Demos
Let us now get right into the details!
Talk to everyone – No better advice than this! Involving all stakeholders is key to a Web CMS Success just like it is with involving board members at a committee meeting. Why is that some might think? And the answer is simple: because a Web CMS performs a lot of functions and needs various departments involved in getting projects completed and pushed onto the web for the end-users and often in-house staff. Some of the things that most websites for medium-large businesses consider are: Intranet, e-Commerce, Digital Marketing, and more. So it becomes imperative for the key stakeholders to understand how the chosen system can deliver on the key items.
Don’t let IT dictate the selection process – Although, the IT department needs to be involved in the process of selecting a Web CMS for your organization – don’t forget about the departments that deal with the CMS platform on an everyday basis and most importantly with the end-users directly. We are talking about Sales, Marketing, Customer Service and Administration. The IT department may very well be able to deploy the system, but if it does not work well for the ones operating them on a regular basis, it most definitely isn’t the right solution.to a Web CMS Success just like it is with involving board members at a committee meeting. Why is that some might think? And the answer is simple: because a Web CMS performs a lot of functions and needs various departments involved in getting projects completed and pushed onto the web for the end-users and often in-house staff. Some of the things that most websites for medium-large businesses consider are: Intranet, e-Commerce, Digital Marketing, and more. So it becomes imperative for the key stakeholders to understand how the chosen system can deliver on the key items.
Take control of the vendor demos – Demos are what the vendors love and want to do – and so should they! It is a great opportunity for them to show what their platforms can do for your organization! Very good! However, make sure that the different stakeholders (from different departments) are present at the demos – to ask relevant questions, to suggest what it is that they want the chosen CMS platform to do.
Bottom-line: Choose a system that most (ideally all) stakeholders approve of, and do your research – go with the platform that best suits your needs (time, budget, functionality, features, and ease of use).
Create a win-win among your staff and clients alike!
The original article can be found here . Let us know if there are any other key points to consider!
And if you are currently in the market for a new Web CMS, make sure you register for a complimentary CMS Connected Live Show on “How To Select a Web CMS.”
91% of respondents noted that globalization produced meaningful improvements in web engagement, lead generation & revenue
Phoenix, AZ – August 23, 2012 – Limelight Networks, Inc. (NASDAQ:LLNW), a leader in Digital Presence Management, today released results from a recent survey that confirms that the development and implementation of regional websites is a strategic, high-priority initiative for both B2B and B2C companies. In a survey of 200 U.S.-based CMOs and VPs of Marketing, respondents stated that they are adding multiple regional websites and languages within the next year to build global brand awareness and drive revenue. However, respondents noted challenges to efficiently adding and managing regional websites, including lack of sufficient internal human, technical, and budgetary resources.
“Our goal with this survey was to gain insight on CMOs’ plans for and experiences with expanding their digital presence globally, including understanding their objectives and the challenges they face,” commented Kirby Wadsworth, CMO, Limelight Networks. “Respondents (57%) noted that their biggest challenge to website globalization is using multiple platforms to manage sites and content. Publishing web and mobile sites using several disparate solutions is timely and costly, especially when managing multiple regional sites that are in different languages. Enterprise marketers can streamline internal processes and ultimately improve the end user experience if they leverage one integrated platform to build, manage, and optimize a global digital presence across all channels.”
“The explosive growth of global online commerce and the ever more competitive worldwide landscape make it imperative for companies to expand and improve the globalization of their digital presence,” said Jeff Freund, VP and GM, Web Content Management, Limelight Networks. “Globalizing a web presence entails more than simply translating a company’s primary site – it also includes developing, deploying, localizing, and regularly maintaining sites with regionally-specific content. Marketers face the challenge of deploying multiple regional sites in multiple languages and featuring custom content that is unique to each region – while still ensuring brand consistency worldwide.”
Respondents are Managing and Adding Many Regional Websites
For the survey, website globalization was defined as launching an adapted, multilingual version of a company’s core website into different regions throughout the world. A regional website was defined as an adapted version of the company’s core website whose content has been translated and/or altered to match the region that it serves.
Link to Website Globalization White Paper: Web Globalization Whitepaper (pdf)
In this whitepaper you’ll learn:
- The results of a comprehensive survey to 200 CMO’s regarding their biggest web challenges
- Why US-based CMO’s are globalizing their digital web presence like never before
- How regional specific content is improving site engagement, lead generation, and revenue
With an every increasing number of organizations across North America expanding their clientele base worldwide, Globalization is one of the top trends in the web content management space. Is your organization looking to offer multi-language website capabilities in 2012/13?
Scott Liewehr and Tyer Pyburn will be taking an in-depth look at Globalization in the Web Content Management industry on CMS-Connected with special guests: Allie Kelly at Lionbridge and Tim Walters at Digital Clarity Group.
Make sure to tune in to The CMS-Connected Show (www.cms-connected.com) on July 25th @ 12:30 EST (9:30 Pacific)
Free Online Webinar
Date: Wednesday May 23rd 2012
Time: 12pm – 1pm EST (9am PST)
Location: Online (Registration Required)
There are literally dozens of reasons why an organization could stumble and fall while deploying a Web Content Management solution, which could end up being a costly venture or worse… a failed project.
Whether you’re a Marketing Manager, IT Manager, Content Manager or a CMS Consultant, there will always be certain challenges and areas to watch out for that you must avoid or overcome.
That is why on May 23rd Gary Eisenstein, Presdient of Falcon-Software and Josh Anstey, VP of Partner Engagement at Elcom have pooled together over 20-years of combined content management knowledge in uncovering what you need to consider and prepare for during the lifecycle of a Web CMS project.
This FREE 60-minute Webinar will focuse on:
- What should be considered when planning and deploying a Website CMS project.
- How to overcome certain obstacles that will arise during the project.
- Useful tips and workarounds that can be instantly used, whether you are at the starting stage, half way through, nearly complete or already finished your Web CMS project.
If the success of your Web CMS project is vital to you and your stakeholders, then attending this Webinar is a must. Sign up today!
Joining us on CMS-Connected is Tim Walters from Forrester Research, to help us dive into a discussion on where SharePoint WCM aligns in the marketplace from a Web Content Management perspective. What are its strengths, its weaknesses and how does it stack up with the other top WCM .NET solutions?
Also joining us on CMS-Connected is Michael Alden the President and CEO at Axceler to discuss articles and surveys posted by his organization on why companies are not coming to grips with SharePoint governance.
Check out the latest CMS-Connected Show webcast with hosts Scott Liewehr and Tyler Pyburn and special guests Seth Gottlieb and Lisa Welchman.
On December 16th, 2011 three expert panelists from industry leading CMS consulting firms will get together on CMS-Connected to discuss the complexities of selecting a CMS solution, with the goal of providing industry insights that will help you to effectively evaluate and differentiate CMS solutions and ultimately make a more informed purchasing decision.