If you’ve been following the general uproar over Google’s mobile ranking update over the last few weeks you’ve likely come across quotes like these. “Google’s “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites” “Mobilegeddon is Coming!” “Google warns mobile-friendly algorithm update will be bigger than Panda and Penguin”   Everyone Panic! Unless you […]

Kentico First to Deliver Major Release in 2015

Friday, January 16, 2015 @ 05:01 PM
Author: Jade Carter

Kentico delivered a present to their subscribers and partners in the first week of 2015 with the release of Kentco CMS version 8.2. We are huge advocates of Kentico at Falcon-Software and have been extremely impressed with what they have put forward with their Version 8 releases. We are very excited to share these new […]

It’s very likely this is related to your link profile. We’ve known for years that good, quality content will drive rankings and conversions. Naturally, it’s much more than that and the specific nuances are well documented all over the web. There is a long standing battle between the links versus content camps with each side […]

Originally posted on Linked in. It blows the mind to think of how accurate Hanna-Barbera predicted the future when they first aired the Jetson’s back in 1962. Yes… we don’t have flying cars yet, but for most of the futuristic gadgets and gizmos found in and around the Jetson’s Skypad Apartment, you’d be hard pressed […]

New Canadian Anti-Spam Legislation – Don’t Panic!

Wednesday, July 2, 2014 @ 03:07 PM
Author: Jade Carter

First of all, it’s not new. The first iteration of the Canadian Anti-Spam Legislation (CASL) received royal assent (became law in Canada) on December 15, 2010. There have since been 4 years of pandering around by the Government on how to enforce it and so we have arrived at July 1st. This is where organizations […]

Did IT kill the Org Chart

Monday, June 30, 2014 @ 03:06 PM
Author: Jade Carter

Will Remote Teams and Ninja-ish Job Titles Replace the Multi-divisional Structure? In the early 20’s, General Motor’s developed the multidivisional organizational structure that most companies still use today. This structure was considered highly effective and efficient and was quickly adopted as the norm in the business world. You have probably seen the standard organization chart […]

So you have a great website with hundreds, maybe thousands of visitors. That’s great but each one has their own background, interests, motivations and goals but you are showing them all the same content. Not very clever. The solution is Content Personalization, allowing you to deliver the right message to the right person. Watch the […]

As is the nature of our business, we facilitate website moves for virtually every development project. In rare occasions we may implement a design facelift or feature upgrade while leaving the entire site architecture intact. However nine times out of ten we are redeveloping the whole website strategy with the client. This inevitably involves changes […]

Do you do ‘Social’? Are you an every morning, network scanning, post scheduling marketer? Are you a ‘hash tagger’? The poor, much maligned hashtag (#). Personally, I use them fairly consistently, but only for Twitter and sometimes Google+. And I don’t obsess over them as I find that they suck up characters unnecessarily. Getting to […]

Take one of the industries leading enterprise engagement based content platforms, toss in a torture tested, cloud friendly database layer, connect it seamlessly to your entire visitor data source and you have the Sitecore Experience Database. Succinct personalization is the golden chalice of marketing. It’s predictive, meaningful and speaks directly to the visitor – “How […]

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