Recent Posts

New Canadian Anti-Spam Legislation – Don’t Panic!

Wednesday, July 2, 2014 @ 03:07 PM
Author: Jade Carter

First of all, it’s not new. The first iteration of the Canadian Anti-Spam Legislation (CASL) received royal assent (became law in Canada) on December 15, 2010. There have since been 4 years of pandering around by the Government on how to enforce it and so we have arrived at July 1st. This is where organizations […]

Did IT kill the Org Chart

Monday, June 30, 2014 @ 03:06 PM
Author: Linda Biggs

Will Remote Teams and Ninja-ish Job Titles Replace the Multi-divisional Structure? In the early 20’s, General Motor’s developed the multidivisional organizational structure that most companies still use today. This structure was considered highly effective and efficient and was quickly adopted as the norm in the business world. You have probably seen the standard organization chart […]

So you have a great website with hundreds, maybe thousands of visitors. That’s great but each one has their own background, interests, motivations and goals but you are showing them all the same content. Not very clever. The solution is Content Personalization, allowing you to deliver the right message to the right person. Watch the […]

As is the nature of our business, we facilitate website moves for virtually every development project. In rare occasions we may implement a design facelift or feature upgrade while leaving the entire site architecture intact. However nine times out of ten we are redeveloping the whole website strategy with the client. This inevitably involves changes […]

Do you do ‘Social’? Are you an every morning, network scanning, post scheduling marketer? Are you a ‘hash tagger’? The poor, much maligned hashtag (#). Personally, I use them fairly consistently, but only for Twitter and sometimes Google+. And I don’t obsess over them as I find that they suck up characters unnecessarily. Getting to […]

Take one of the industries leading enterprise engagement based content platforms, toss in a torture tested, cloud friendly database layer, connect it seamlessly to your entire visitor data source and you have the Sitecore Experience Database. Succinct personalization is the golden chalice of marketing. It’s predictive, meaningful and speaks directly to the visitor – “How […]

10 Ways to Optimize Mobile Email Campaigns

Monday, May 5, 2014 @ 02:05 PM
Author: Jade Carter

CMS platforms (CXM, CEM or whatever you personally like to call them) are stacking marketing functionality into virtually every aspect of their software development. They wouldn’t be devoting all these development cycles if not for the desire on the part of the customer, so clearly this is a good move. Still some work and some […]

Yesterday (April 10), TelerikSitefinity officially launched Version 7 of their  web content management system (WCM) making it available for download on their website (here). This looks to be yet another monumental step in the right direction for the Sitefinity platform after making one of the more courageous and gutsy moves in the industry during their […]

We had the great pleasure of facilitating the collaboration of Sitefinity and Medical Teams International in 2013. We had been developing our partnership with Sitefinity and were looking for an opportunity to demonstrate our mad development skills on this platform. In January 2014, after months of requirements development and implementation, Medical Teams International launched their […]

A Very Good Read: Beyond Customer Experience Mangement

Monday, March 10, 2014 @ 04:03 PM
Author: Jade Carter

Falcon-Software has recently completed it’s developer certification for e-Spirit CMS, an enterprise Content Management platformed based out of Germany. We go to great lengths in order to properly vet any new partnerships to ensure that their technology is a good fit for our development team and most importantly our clients. Recently e-Spirit provided us with […]

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